HomeIndustryYETI Enters $10 Billion Premium Cookware Market with Cast Iron Skillet
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YETI Enters $10 Billion Premium Cookware Market with Cast Iron Skillet

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YETI made headlines last summer when they partnered with Butter Pat Industries to release a ultra-premium cast iron skillet. The manufacturing process that took years to develop meant that it was heirloom quality, but also carried a $400 price tag.

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SourceYETI
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