Wildfire Outdoor Living was created in 2021 by RPG Brands because of the huge spike in demand for grills from the Pandemic. RPG has other brands in the fireplace category, so it was also a logical area of growth for them.
Obviously the market has changed quite a bit in the past three years, but RPG still believe in the opportunity for Wildfire in the outdoor cooking category. To help establish the brand and drive growth, they’ve added Jeremy Dispenza as Vice President.