What’s the Size of the US Outdoor Cooking Market?

With Traeger and Weber IPO’ing last year and the upcoming SPAC IPO of Blackstone, there has been some good data on sizing the outdoor cooking market. We compared how each company views the market size to see how it affects the opportunity. All three companies sized the opportunity by starting with the total US households, then by looking at the households that that own a grill (Total Addressable Market or TAM), and finally by households that line-up with their value proposition (Serviceable Addressable Market of SAM).

Total US Households

The top of the funnel for determining the SAM for an outdoor cooking company starts with determining the number of households in the US. Blackstone came up with 140 million, which they estimated from census data. Traeger also used census data, but came up with a number that was a little less, at 130 million. Weber didn’t disclose the exact number that they used for the total number of US households, but we backed into it at about 125 million, so near Traeger’s number.