Weber is Selling Flavor, not Smoke, According to AI-Powered Ads

Weber has partnered with VMLY&R COMMERCE | Geometry on a creative campaign that highlights people that have run well-known cons. The idea being that these people, like other grill companies, sell smoke.

Tagged with “some sell smoke, we sell experience, flavor and versatility”, it’s a great campaign for the grill company. Weber has been creating experiences with their grills for over 75 years, while other grills don’t have the same proven quality.