Traeger reported their Q4 and 2024 earnings today, and they beat their guidance for the year. Some trends that continued from Q3 are that grill sales are up, but MEATER sales are way down.
Grill Sales
Traeger’s grill sales have continued to be a bright spot. They were up 30% in Q4 of 2024 compared to Q4 2023. Consumers are still buying two things in the grill market, value and innovation. Traeger offered both of those with increased promotion, their value price Pro 22 model, and load-in from their new Woodridge pellet grill.
