Traeger is the Justin Bieber of Outdoor Cooking

There are so many exciting new pellet grills, gas grills, and pizza ovens available for grilling season, but we’re stuck inside waiting for the weather to warm up. We thought what better use of time than to analyze the social media following of various outdoor cooking companies. We used Facebook, Instagram, Twitter and TikTok for this completely non-scientific analysis. Our results wouldn’t feel complete without saying, follow us on Twitter and Pinterest.

The “Justin Bieber of Outdoor Cooking” award goes to Traeger. They are competitive across all platforms except Tik Tok, but they are absolutely crushing it in Instagram. With 1.1 million followers on Instagram, they are more than double the next company, Ooni with 536,000 followers. In total the Traegerhood has an impressive 1.7 million followers across all platforms analyzed.