While Traeger is known for making pellet grills, they may be looking at expanding into other adjacent categories. High end coolers haven’t seen the same sales slowdown that grills have, likely because they are compatible with experience driven consumers. Traeger has been developing a temperature controlled storage container than improves upon what’s in the market.
According to a patent that was released, Traeger has been working on a temperature controlled storage container that both cools and heats. Like Traeger’s other products, the design has an on-board controller and interfaces with your phone wirelessly.