When rumors began circulating that Weber was looking at a buyout because they didn’t have cash to make it through the winter, we knew the grill market was bad. Traeger just released earnings, and the market is not just bad, it’s really bad.
Sales
Looking at Traeger’s sales for the quarter, they were down 42.1% overall compared to last year to $93.8 million, with the bulk of it in grills. Grill sales decreased a shocking 64.2% on the quarter to $39.0 million. Things would have been even worse if they didn’t take price increases on their grills and introduce the higher price point Timberline earlier this year.
