Tractor Supply Gives Opportunity for New Vendors to Present to Buyers

One of the hardest challenges with bringing a new product to market is finding distribution. Initially, companies try DTC, but it can be hard to be seen amongst a sea of other products.

Plus, even large outdoor brands have found growing a DTC business can only get you so far. That’s why brands often turn to wholesale channels to get their product on the floor of brick and mortar stores, or at the very least on a retail channel’s website.