Top 15 Outdoor Cooking Brands – Weber and Char-Broil Own 80% of the Market

Even though the Blackstone IPO isn’t going to happen, they produced some great data during their IPO process. To support their thesis that they were poised to continue rapid growth they estimated brand awareness for the outdoor cooking market. Of the top 15 outdoor cooking brands there are surprises and interesting takeaways.

Weber Dominates on Market Share

The chart below comes to a similar conclusion as Weber’s own market share data. About half of the market owns a Weber grill. On top of that around 75% of the market either owns or has owned a Weber grill. I don’t know if that’s more surprising or that around 7% of market (we’re estimating based on the chart) hasn’t heard of Weber.