Back in November, 2021 upstart charcoal company The Good Charcoal Company, raised $1.2 million in what was likely a friends and family round. Now, as the business is experiencing significant growth, they are in the process of raising a second, much larger round.
The Good Charcoal Company is a newcomer to the charcoal industry, trying to compete with the existing scale of other fixtures in the industry. It was founded in 2020 in New York, NY and had 2021 revenues under $1 million in their founding year of operation. They will likely greatly improve on that for 2022 as they have been successful in getting their product into more retailers, such as Home Depot, where it retails for $19.99 per 15.4 lb bag.