Solo Stove announced a big partnership today. They signed a multi-year marketing agreement with the New York Islanders hockey team and UBS Arena.
In a first for the Islanders franchise, Solo Stove will be the exclusive jersey patch partner. Their logo will be on the jerseys for both the New York Islanders and the Bridgeport Islands for home and away games.
We are both in the business of creating memorable experiences with others so a partnership with Solo Stove is a match made in heaven. They are arguably one of the hottest products in the market with some of the most creative marketing and we are grateful that they saw our vision for the campus and selected UBS Arena and the Islanders to help them achieve their future goals.
Dan Griffis, President Global Partnerships at Oak View Group
The Park at UBS Arena has featured Solo Stove products over the past year. Under the new partnership, the plaza outside UBS Arena will be named Solo Stove Plaza.
We are proud to partner with the New York Islanders and UBS Arena, two like-minded brands with a core mission of bringing people together. Our core consumer aligns very well with the Islanders fan base and we have a tremendous opportunity to grow our business both in New York, and globally. This partnership is another meaningful step forward in our mission to become synonymous with the best outdoor gatherings in the world.
Michael McGoohan, Chief Growth Officer of Solo Brands and President of Solo Stove
Additional Placement
While the biggest news with the partnership is with the Islanders and UBS Arena, there’s also another part of it that adds exposure for Solo Stove. UBS Arena sits in the new Belmont Park Village, which is a luxury shopping destination.
Not only will Solo Stove have a presence at Belmont Park Village but also at other locations that are part of the Bicester Collection. This includes shopping locations around the world and two beach-front hotels in Southern California.
Investing in Growth
Solo Stove has a history of making big marketing splashes. Even with some hiccups along the way, they aren’t afraid to keep trying new and innovative ways to market their products.
The key selling season for fire pits is underway with the weather getting colder. Solo Stove is making sure their name stays in the conversation.