Solo Stove’s parent company released their earnings for the quarter ending in September 2023. They continue to shift more into wholesale relationships as they move away from being a pure DTC player. They expect to see a decrease in DTC revenue until mid-next year, when they lap the efforts to move into brick and mortar retail.
Solo Stove is seeing customers buy fire pit accessories online, without having purchased a fire pit. They see this as evidence of their strategy working, where they attract new channel customers that also become DTC customers.
