Solo Stove Starts a Relationship with Target, Continues Wholesale Strategy

Solo Stove’s parent company released their earnings for the quarter ending in September 2023. They continue to shift more into wholesale relationships as they move away from being a pure DTC player. They expect to see a decrease in DTC revenue until mid-next year, when they lap the efforts to move into brick and mortar retail.

Solo Stove is seeing customers buy fire pit accessories online, without having purchased a fire pit. They see this as evidence of their strategy working, where they attract new channel customers that also become DTC customers.