Much of Solo Brands’ earnings call last week was about the improvements needed in marketing. They discussed their viral Snoop Dogg ad that was a strategic miss, and how they were moving on from the marketing partners they had been working with.
They’ve selected PMG as their new media agency of record to partner with them on more efficiently marketing Solo Stove. PMG will be responsible for the brand’s full-funnel media efforts. This includes the integrated strategy, media planning & buying, as well as insights and technology.
