What once was solely a fire pit and camp stove brand has continued to evolve into an outdoor lifestyle brand. Solo Stove appears to be continuing with this strategy with a new line of outdoor furniture.
Solo Stove firmly planted their stake in outdoor lifestyle with the acquisitions of TerraFlame and IcyBreeze last year. That strategy appears to be continuing because they filed for a new trademark for Fireside Collection.
Fireside Collection is described in the filing as patio furniture, lawn furniture, coffee tables, and outdoor furniture. It would be an expansion of what they offer today, which is limited to an Adirondack Chair and other simple concrete furniture sets that or co-branded with TerraFlame.
Solo Stove has also continued to more heavily blend in wholesale distribution to the mix. We’ll see if any of the new lifestyle products are sold through retail channels or strictly online.