Solo Brands, the parent company of Solo Stove, grew rapidly through the Pandemic like many other companies in the space. They’ve fallen on tough times though over the past year-and-a-half.
While it didn’t necessarily cause the issues, the Snoop Dogg Solo Stove ad seemed to mark the point in time when Solo Stove changed trajectory. Since then they’ve turned over their entire executive team, and worked with consultants to develop a new strategy for the company.
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