Solo Brands Kills IcyBreeze Coolers, Moving to Adjacent Categories

It’s been a warm fall, which is great if you’re trying to stretch out summer, but not so great if you’re a company that sells fire pits. Solo Brands, the parent company of Solo Stove, obviously fits in the latter category.

Besides trying to fit all their selling in a shortened season, they’re also going through a strategic rebuild. They’ve changed over their leadership team, have focused on innovation for 2025, are building their retail sales channels, and are rationalizing their brands.