HomeRetailersRONA Launches Laflamme & Co, a Private Label Outdoor Cooking Brand
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RONA Launches Laflamme & Co, a Private Label Outdoor Cooking Brand

Canadian home improvement retailer, RONA, has launched their own line of outdoor cooking products. It’s branded Laflamme & Co, and features a wide range of outdoor cooking options.

It is possible to find good quality outdoor cooking items at great value with our new private label. This is a great addition to our outdoor cooking assortment because it allows us to deliver great value when Canadians need it the most. Whether you’re a grill novice or an expert who is looking for a barbecue, griddle, pizza oven, rotisserie, brush, or spatula, this new selection is sure to please.

Doug Young, Chief Merchandising Officer at RONA inc.

There’s nine different products in the line-up currently, all priced at $499 and under. Like most private label brands, they offer value options for consumers. Below are the current products.

  • A basic, small 14″ charcoal kettle for $24.99
  • A 250 square inch, single burner portable propane grill for $79.99
  • A propane stand burner for $89.99
  • Three different gas grill options, a 3-burner for $299, a 4-burner for $399, and a 5-burner for $449
  • They have a 3-burner griddle for $399 and a 4-burner griddle for $499
  • They also have a gas powered 12″ pizza oven for $229

The new private label is sold online, and at RONA+ and RONA stores. Headquartered in Boucherville, Québec, they currently have 425 corporate and affiliated stores.

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