Georgia based pellet grill maker, recteq, is changing its official brand tagline for the first time in its history. It’s also partnering with an outside production agency, another first, to get the word out.
Beyond it’s stainless steel construction, an iconic feature of recteq grills are the bull horn handles on the cook chamber lid. It’s the first thing anyone notices when looking at a recteq compared to other pellet cookers.
As a nod to the 304 stainless steel handles, recteq is changing its official brand tagline to grab life by the horns.
Leveraging the new tagline, recteq worked with production agency Matter Media Co., based out of Nashville. They created the assets that feature the new tagline for paid media spots.
This year recteq expanded their product line with two smaller sized pellet grills for portable use or tight spaces. The cook chamber lids on both grills allow you to grab life by the horns.