. They are the official and exclusive grill of the PBR Pendleton Whisky Velocity Tour, the organization's premier expansion tour.){kind=link}
Nexgrill, known for making grills and other outdoor cooking products at a good value, has partnered with PBR (Professional Bull Riders). They are the official and exclusive grill of the PBR Pendleton Whisky Velocity Tour, the organization’s premier expansion tour.
Bull riders and their fans have the same adventurous and rugged spirit we love about grilling. They’re great people who love the outdoors and love cooking outside. That’s what makes this partnership such an exciting chance to showcase our brand and products. To have a major presence on PBR’s fastest-growing national tour and reach so many new customers and friends is a tremendous opportunity. Especially alongside such reputable food, drink, and retail brands like Pendleton Whisky, Ford, Coors, YETI, and Tractor Supply.
Ramsay Hawfield, Vice President of Marketing, Nexgrill
The multiyear partnership will bring signage in arenas across the US, and activation spaces along the concourses at Velocity Tour events. This is in addition to custom social media campaigns for both brands. It will be a great opportunity for PBR fans to see Nexgrill products up-close and become more aware of the brand.
Nexgrill’s tagline is ‘Everyone’s Invited,’ which complements PBR’s welcoming ‘Be Cowboy’ mantra. Independent market research shows that PBR fans over-index for grilling, making PBR a very attractive property for Nexgrill to partner with. Nexgrill has entrusted PBR with their biggest marketing program, and we can’t wait to work together to bring more people to the grill and together at PBR events.
Josh Baker, Chief Revenue Officer, PBR