Napoleon grills have been traditionally sold through their network of local grill dealers. They have announced an expansion that will be grill buying easier. You can now buy some Napoleon grills online.
In an omnichannel approach that sounds similar to the one Big Green Egg uses, customers’ online grill orders will be fulfilled by local dealers. The dealer can offer in-store pick-up, delivery, set-up, and manage your service needs. That gives a similar buying experience to shopping in-store.
It’s a way that customers can still have the convenience they want, while supporting the dealer network. The new buying experience extends to grill accessories, as well electric fireplaces.