Lowe’s Taking Geo-Targeted Approach to Marketing, Still Pressure with Grills

Much like we heard from The Home Depot, Lowe’s is still seeing pressure with grill sales as we make it through the Pandemic buying patterns. They categorize big ticket items as those over $500.

Yeah, I think when we look at big ticket in particular, we continue to see pressure, right? We called out large tickets greater than 500 down 7.6% for the quarter. Most of that right now is still related to DIY, and we’re continuing with the Q4 trends that we saw there where big ticket was down 8.8%. I think a lot of that, as we look at, you know, discretionary, there is some seasonal impact there as we continue to see some level of pressure, you know, from patio, from grills with multiyear replacement cycles. We are continuing to see pressure from appliances as we normalize against the promo environment.