Kingsford Sales Down $20 Million, Market Share Expanding

Kingsford parent company Clorox reported earnings for the quarter ending in September and it appears that Kingsford is feeling the effects of the grilling downturn like everyone else. While they don’t report financials of specific brands, we estimate that sales of the Kingsford brand is down about $20 million from the same quarter the previous year.

Unlike Traeger who said that retailers were destocking inventory which contributed to low sales, Clorox is seeing good flow-through of Kingsford. That likely means that consumers are grilling less than in the pandemic, which led to lower sales.