Middleby has been building their outdoor cooking brands (Kamado Joe, Masterbuit, EVO) in the UK and throughout Europe. Recently they added a UK showroom, and have plans to build another in London.
Beyond building awareness and demand for their brands, they’re also improving their supply chain. The latest investment is in a new distribution facility in Southampton.
Our move into Southampton marks a key milestone in our growth strategy as we continue to raise the bar in the barbecue world, bringing state-of-the-art grills to an ever broadening market of enthusiasts.
This facility will allow us to increase our stock levels, reduce waiting times, and maintain our commitment to delivering premium quality and innovation in every product.
Ben Forte, International Marketing Director at Middleby Outdoor
The new facility will house Kamado Joe products to improve distribution in Europe. It will help with availability and lead times to retailers and consumers.
Middleby acquired Kamado Joe at the end of 2021 in the height of the Pandemic fueled outdoor cooking craze. They’ve since struggled to improve sales and hit their margin goals.