American Outdoor Brands, the parent company of Grilla Grills, reported their earnings for the quarter ended in July, and a main focus was around innovation. They view innovation as a key pillar to growing distribution and growing financially.
Innovation
Compared to four years ago, our new products have generated over $60 million of incremental organic revenue and 169 new patents, reflecting innovation vitality and the creation of a deep moat designed to protect our future revenue.