Gozney Leans into Left-Digit Bias to Gain Revenue Rather than Promotions

Running promotions are a common way to move inventory and boost revenue. While promotions weren’t as frequent this year, last year was highly promotional to work through the glut of grill inventory. Gozney, who can be promotional themselves, are doing the opposite this fall and raising prices.

Price Increases

This is the second time in three years that Gozney has raised prices on their products. As their CEO noted, it’s a function of the volatility of materials and supply chain for their products.