With other brands such as Solo Stove entering the pizza oven market, Canada based Fire One Up is expanding their pizza oven line PINNACOLO to the US market. There are two models to choose from, the Ibrido and the Premio.
The PINNACOLO Ibrido features:
- Wood/Gas hybrid
- All stainless steel
- 35,000 BTU burner
- Cordierite stone cooking surface
- Insulated double walled dome
- Electronic Igniter
- Built-in thermometer
- Black porcelain enamel coated dome and matching black lower side panels
The Ibrido has an MSRP of $4,950 but is on sale at the time of writing for $3,650 and comes with accessories that Fire One Up has valued at $500.
The PINNACOLO Premio features:
- Wood fired
- All stainless steel
- Cordierite stone cooking surface
- Insulated double walled dome
The Premio has an MSRP of $3,495 but is on sale at the time of writing for $2,795 and comes with accessories as well.
From the press release, units ready to ship from both their Toronto and California warehouses and is looking to partner with retailers, large and small, as well as Rep Groups. The company is also looking to associate with foodies to become Brand Ambassadors. While the pizza oven market is growing quickly, it’s also becoming more competitive with outdoor cooking companies like Traeger and Blackstone also releasing pizza oven accessories.