Extreme Heat and Smoke Belongs in a Grill, Not Outside – Business Impact

Earnings season in the outdoor cooking industry is upon us for fiscal Q2. With how terrible last grilling season went, companies were hoping for a more normal season this year. Other than when opening the smoker lid though, we’re not holding our breath.

Record Setting Heat

Last year, we heard on earnings calls that the high temperatures outside suppressed grill demand. The reason being that consumers didn’t want to be outside grilling in the hot weather.