Charbroil Acquires Innovative Grill Company Spark Grills – New Life?

There aren’t too many “start-ups” in the outdoor cooking space. There are plenty of small companies with great ideas, but not many go the traditional start-up route of raising funding through multiple series and building new hardware.

Investors far prefer software, it requires minimal assets to create and it isn’t nearly as expensive to sell and scale. The rapid growth during the Pandemic fueled grill boom was a perfect opportunity to create an exception to that.