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Just after releasing their new Mammoth vertical pellet smoker, Grilla Grills parent company has named a new Chief Product Officer. James Tayon, has been named to the new role for American Outdoor Brands (AOB).
Previously he was Vice President of Marketing & Product Development. In the new role, he’ll continue to lead AOB’s strategic product direction, including product innovation, design, development, and marketing.
I am excited to announce that James Tayon will hold the newly created title of Chief Product Officer. James joined our company as a Product Development Engineer, long before the spin-off from our former parent company in 2020. Since then, he has taken on increasing responsibilities, combining his product development expertise and focus on process, with his leadership capabilities and passion for the outdoors. As a result, he has been a driving force in establishing our culture of innovation, which has yielded a repeatable innovation process, a sustainable pipeline of innovative new products across our brand family, and a robust portfolio of intellectual property, all of which are core to our long term growth strategy. I look forward to James’ ongoing contributions to our future growth.
Brian Murphy, President and Chief Executive Officer
James Tayon’s tenure with the company began through acquisition. He worked in product development for Battenfeld Technologies, a provider of hunting and shooting accessories, through through acquisition by AOB in 2017. Prior, he was a product engineer for J2 Scientific.
Product development is a crucial role, and we look forward to continued product innovation from Grilla Grills under James Tayon. AOB has talked about new products in the pipe for Grilla Grills in 2024, so stay tuned for updates.