The Good Charcoal Company announced on Instagram that Bryan Bingham has been added as a brand ambassador for 2022. Bryan is co-owner and operator of Sunbird Barbecue, a craft barbecue trailer located on the property of Heritage the Market at Green Top in Longview, TX. He began operations with his partners on June 15th, 2021.
The Good Charcoal Company differentiates itself from other charcoal brands by sourcing charcoal from the Namibian bush in Africa. From their website, it’s made from Acacia, a denser wood than oak and hickory; it burns hotter, cleaner and more evenly. Therefore, you do not need to use as much charcoal for your BBQ. They are a company with a “good” values as well, they partner with local communities across the US to support and sponsor FREE weekly BBQs for people experiencing food insecurity.
The Good Charcoal Company is a newcomer to the charcoal industry, being founded in 2020. They are actively trying to grow though, evidenced by their $1.2 million equity raise back in November. They are now in more stores and you can find their charcoal at Home Depot.