Within the news that Solo Stove, and their parent company Solo Brands, could be facing bankruptcy was a notable change in their executive ranks. They have appointed an interim Chief Marketing Officer (CMO) to lead the largest expense line item on their income statement.
Marketing at Solo Stove has been the source of constant conversation and debate ever since the Snoop Dogg ad and the subsequent dismissal of their CEO. That didn’t change in their last earnings call where their CFO again talked about ineffective marketing spend.
