In case you missed it, Camp Chef’s parent company, Revelyst was recently sold. Under the new owners, they’re wasting no time in working to expand the reach of their brands and unlock new revenue streams. Revelyst has appointed Simon Waters to the newly created role of President, Licensing and Entertainment.
We’re delighted to welcome Simon to our company and leadership team. Simon’s proven expertise in licensing and entertainment, combined with his passion for building innovative partnerships, will be instrumental as we expand our presence in these growth areas. I’m confident that his vision and leadership will help us unlock new opportunities and elevate Revelyst and our portfolio of iconic brands to new heights.
Eric Nyman, CEO of Revelyst
Simon Waters comes to Revelyst with a leadership background at some well-known companies like The Walt Disney Co., Hasbro Inc., BMG and Universal Music Group. His experience is centered around scaling global licensing divisions and building brands, which will be invaluable for Revelyst.
I’m thrilled to join this incredible team at such an exciting time for our business. Revelyst’s potential in licensing and entertainment is immense, and I look forward to leveraging my experience to uncover new opportunities that resonate with fans and partners worldwide. Together, we’ll build strategic collaborations and innovative content that extend our brands’ reach and drive meaningful growth in these critical categories.
Simon Waters, President, Licensing and Entertainment at Revelyst
Camp Chef is no stranger to licensing deals already. The most recent product they released was a collaboration with Guy Fieri that featured a co-branded Woodwind Pro pellet grill.
Another example of what Camp Chef has done to increase sales of their grills is they had a deal with Cabela’s on pellet grills. Camp Chef white labels the grills to Cabela’s as their house brand.
Much like outdoor cooking, the outdoor adventure and lifestyle space is filled with consumers passionate about brands. There are many licensing opportunities for Simon Waters to unlock for Camp Chef under his new role with the company.