Wildfire Outdoor Living was created in 2021 by RPG Brands because of the huge spike in demand for grills from the Pandemic. RPG has other brands in the fireplace category, so it was also a logical area of growth for them.
Obviously the market has changed quite a bit in the past three years, but RPG still believe in the opportunity for Wildfire in the outdoor cooking category. To help establish the brand and drive growth, they’ve added Jeremy Dispenza as Vice President.
We’re committed to building Wildfire Outdoor Living into a serious name in the outdoor cooking industry. Jeremy’s experience and strategic insight make him a perfect fit to lead our team, and I’m confident he’ll play a pivotal role in driving our vision forward. We’re excited to welcome him and look forward to seeing Wildfire rise to the forefront of the industry.
Kris Richardson, President of RPG Brands
Jeremy joins Wildfire from Middleby, which has multiple premium brands in the outdoor cooking space like Lynx and Viking, not to mention other brands like Kamado Joe. That experience should translate well to Wildfire, which is squarely targeted at the premium outdoor cooking segment.
Joining Wildfire Outdoor Living is an incredible opportunity to help shape what’s next in the outdoor living industry. I’ve been fortunate to work with some outstanding outdoor brands and have seen how a commitment to quality and innovation can elevate a brand’s impact. Outdoor cooking is more than just a product—it’s a lifestyle. I’m eager to build on Wildfire’s strong foundation and help the brand continue growing as a leader in inspiring how people cook and connect outdoors.
Jeremy Dispenza, Vice President at Wildfire Outdoor Living