Middleby Residential has a comprehensive portfolio of sought after brands for cooking indoors and out. To showcase the brands, they have been building showrooms around the US so consumers and retailers can interact with them up-close.
They’ve expanded their showroom strategy to the UK, with the opening of one in Oundle, Northamptonshire. The new location in a former AGA store covers 3,000 square feet of beautiful design and architecture.
Oundle sets the record for the number of Middleby brands in a UK store. It began as just an AGA shop and it now has six brands and 51 products. It’s more than just a store for the local catchment area. It serves as support for the sales for other marketing channels and a place for luxury brands such as La Cornue to bring clients, architects, and designers.
Najib Malouf, Global president of Middleby Residential Group
Outdoor Brands
In addition to luxury kitchen brands, the showroom features multiple outdoor brands from the Middleby Residential portfolio. They have products from EVO, Kamado Joe, and Josper.
While Josper is a well-known in Europe and recently made its way to the US, the other two brands originated State-side. Both are branded under AGA Outdoors, with EVO griddles carrying an “EVO by AGA” moniker in the UK.
More Showrooms Coming
The Middleby Residential showroom in Oundle is the latest, but it definitely won’t be the last showroom in the UK. There are plans in the works to build one in the London Area.
next stop should be an experience-laden store in the London area that truly represents who we are. We have a unique collection of luxury brands with nothing comparable in high-end residential cooking. We want to properly tell our story and do this great portfolio justice
Najib Malouf, Global president of Middleby Residential Group