Camp Chef’s parent company, Vista Outdoor, has been going through a strategic transformation as of late. That hasn’t stopped Camp Chef though from developing a new partnership with a famous fan of their brand.
Today they announced that they’ve signed a multi-year agreement with Guy Fieri. The partnership will include some co-branded cooking products.
Looking ahead, we are excited to announce our biggest partnership ever, a collaboration between Revelyst, Camp Chef and Guy Fieri, which unites the Mayor of Flavortown himself with the leading innovator in outdoor cooking gear. Fieri has long served as an unofficial brand ambassador while using the brand’s products on screen, on stage and at home. This multi-year partnership will include several collaborations between Fieri and Camp Chef and will include a number of co-branded cooking equipment pieces. Be on the lookout for more news on this category defining announcement on August 19 across Revelyst’s social channels and CampChef.com
Eric Nyman, Co-CEO of Vista Outdoor and CEO of Revelyst
We’ll be tuned in on August 19th to see what is announced. Vista Outdoor reports their full earnings tomorrow, so we hope to learn more about Camp Chef’s results. We did get a summary of them recently in relation to the Vista Outdoor sale process.
Camp Chef is counting on their Guy Fieri partnership and possibly other innovations to bring improved financial results. The grill market overall is still feeling the impact of the post-Covid hangover and a down economy.
Looking forward, we expect to see increased sales and sequential adjusted EBITDA momentum in the quarters ahead at Revelyst, as a result of new and exciting product launches and partnership launches, including the collaboration with Guy Fieri.
Andrew Keegan, CFO of Vista Outdoor