TraQline has been a go-to source of outdoor cooking market data for nearly 20 years. Their market share and trend data is invaluable for providing insights into consumer buying patterns.
Much like the grill market has dramatically evolved, TraQline is opening a new chapter in their story. They’re joining OpenBrand, which offers complimentary market intelligence, for a more comprehensive solution.
I spoke with Greg Munves, CEO of OpenBrand about the acquisition. OpenBrand is doing some amazing work around predictive analytics and promotion. They also can automatically detect and measure content creation to derive insights for a brand. These capabilities and many more will be coming to the outdoor cooking space in the near future.
we can bring a lot to help further advance everything That TraQline does. I think we can improve market measurement in a number of ways to not only make it even more accurate, but Deeper if you will. So, there’s a lot of things to measure, one of which is your market share, but there’s also understanding brand presence, consumer behavior generally, consumer preference and the entire consumer decisioning process.
Even in the first 10 days or so sitting in this chair, I see a tremendous amount of opportunity to build off all the groundwork that’s been laid here over the last 20 years or so.
We’re really excited. we’ll be bringing all of the modern technology and data operations That we brought to OpenBrand to The TraQline data, Processes, technology and end user interfaces, so that customers get a homogeneous, easy to use, Familiar and modern solution.
Greg Munves, CEO of OpenBrand
We’ll have an upcoming article that goes into more detail on this exciting leap forward in market intelligence for the sector. In the meantime, check out the advanced solutions they offer and what it can do for your business.